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Make Expert

Make Expert

Alternative titles
Workflow Automation Specialist
Automation Expert
What If You Could Automate Work Without Coding?

What if you could eliminate repetitive tasks, streamline workflows, and boost efficiency—without ever touching a line of code?

That’s the magic of becoming a Make Expert.

Whether you’re new to tech or looking to future-proof your career, no-code automation is built for you. It’s where problem-solving meets innovation—and anyone can do it.

This isn’t just a job—it’s a game-changer. Ready to dive in?

What Does a Make Expert Do?

Think of a Make Expert as a workflow wizard. Instead of writing code, they use tools like Make, Zapier, and Airtable to connect apps, automate processes, and eliminate tedious manual tasks—all with simple drag-and-drop actions.

It’s like setting up digital dominoes—one action triggers another, creating seamless, efficient workflows. Whether it’s automating customer emails, syncing databases, or optimizing business operations, Make Experts turn complex tasks into effortless automation.

And here’s the best part: you don’t need to be a tech genius to get started. If you can map out a process or organize a to-do list, you already have the skills to thrive.

How Much Can You Earn?

Freelancers: $25–$35 per hour​

Full-Time Roles: $54,334–$78,157 per year​

Senior Positions: Up to $100,000 per year

How is the demand?

• Societal shifts and automation increase demand for tech-savvy experts (McKinsey)

•  E-commerce dominates hiring with a focus on automation and online tools (Source

• 50% of business leaders plan to automate repetitive tasks within their organizations. (PWC)

Who's Hiring?

Startups: Help fast-growing companies automate workflows. Find jobs on The Hub

Freelance Platforms: Find gigs on Upwork and Freelancer.

Digital Agencies: Work with automation-focused agencies, like VisualMakers.

Companies: From e-commerce to finance. Explore jobs on Build Lab

The demand spans industries-opportunities are just a click away.

What Does Your Day as a Make Expert Look Like?

No two days are the same as a Make Expert! One day, you’re automating a hiring process, and the next, you’re optimizing customer workflows. Your job? Solving problems and making work easier—without coding.

Kick Off with Problem-Solving

Meet with a client or team to analyze business processes, identify inefficiencies, and strategize automation solutions.

Build & Experiment

Design and implement workflow automations using Make, Zapier, or Airtable to streamline operations and improve efficiency.

Refine & Optimize

Monitor performance, test automated workflows, troubleshoot issues, and refine solutions to ensure they meet business needs.

Collaborate & Train

Work with teams to introduce new automation tools, provide training on automated systems, and manage change effectively.

Stay Ahead

Keep up with industry trends, compliance standards, and emerging automation tools to continuously improve business operations.

At the end of the day, you’ve helped a business save hours of work—boosting productivity, efficiency, and innovation. 

How to Become a

Make Expert

Becoming a Make Expert doesn’t require a tech degree—you just need a mix of creativity, problem-solving, and curiosity. If you enjoy streamlining tasks, organizing workflows, and making things run smoothly, you’re already on the right path!

Step 1: Learn the Required Skills

To become a Make Expert, start by building a strong foundation in the essential skills you'll need to succeed. These include both technical skills and soft skills that complement your work.

Technical Skills

Tools You Should Learn

Airtable

A spreadsheet-database hybrid, with the features of a database but applied to a spreadsheet that helps you build collaborative apps, workflows, and more.

Make

Make is a free tool to connect apps and automate workflows using a beautiful, no-code, visual builder.

n8n

Open-source workflow automation tool with a node-based approach to creating workflows.

Power Automate

Microsoft's workflow automation tool integrated with Office 365 ecosystem.

Zapier

Zapier is a no-code tool that moves your info between your web apps automatically, so you can focus on your most important work.

Soft Skills

Adaptability

Stay flexible and open to learning as tools and trends evolve rapidly.

Attention to Detail

Carefully reviewing work to catch errors, ensure accuracy, and maintain high-quality standards.

Client Communication

Effectively understanding, conveying, and responding to client needs to build strong relationships.

Critical Thinking

Identify issues and develop effective strategies to solve problems effectively.

Problem-Solving

Critically and creatively analyze issues to design workflows and apps that provide effective solutions.

Step 2: Build a Portfolio

A portfolio is your chance to shine as a Make Expert. Whether you’re showcasing mini-projects or full-scale automation solutions, it’s the easiest way to demonstrate your skills and problem-solving abilities—even if you’re just starting out.

How to Build Your Portfolio

1. Start Small, Think Big

Start with simple projects lke automating a common task. For example:

  • An automated email follow-up system in Make.
  • A task workflow for small businesses using Zapier.
  • A client database for freelancers built with Airtable.

2. Showcase Your Process

Don’t just show the final product—include your workflow mapping, tool selection, and testing steps. Employers and clients want to see how you think and solve problems.

3. Highlight Real-World Impact

Explain how your projects solve problems. Did you automate a tedious process? Improve efficiency? Include before-and-after results to make your work stand out.

Resources to Help You Build 

Find Inspiration

See how other professionals have built successful careers in workflow automation and no-code development:

Erin Martin-Rose
Business Automation Specialist
Specialization

Automation, front-end & back-end development, workflow optimization

Tools

Make.com, Monday.com, React, JavaScript, Ruby on Rails, SQL, Git

Career Description

Erin automates workflows with Make.com and builds full-stack applications with modern web technologies.

Keathan Ferus
Automations Consultant
Specialization

Business automation, AI implementation, systems integration, SEO

Tools

Make.com, Zapier, GoHighLevel, Salesforce, Python, JavaScript

Career Description

Keathan streamlines business processes using automation and AI to enhance efficiency and growth.

Step 3: Get Hired or Start Freelancing

Ready to land your first gig as a Make Expert? Whether you’re looking for a full-time role or want to start freelancing, here’s how to make it happen.

Show Off Your Work

Your portfolio is your ticket to opportunities. Highlight your best automation projects, and keep your portfolio and LinkedIn profile updated - it’s often the first place employers and clients look. Share your work, write about automation trends, and engage with industry discussions.

💡 Take a look at these six pro tips to Build a Strong Online Presence.

Look in the Right Places

The automation job market is growing fast. Check out:

  • LinkedIn Jobs – Search for "Workflow Automation Specialist" to amplify the search.
  • Upwork – Find freelance gigs and start building experience.
  • Automation-focused agencies, like Axe Automation.

🔎 Explore the 30 Best Job Search Sites in Europe.

Make Connections That Count

Most great gigs come through networking. Join no-code communities like Make Community or NoCodeOps. Connect with other automation experts, join webinars, or attend virtual events—it’s all about being in the right circles.

🤝 Take a look at these tips for Leveraging Professional Organizations to Boost Job Connections.

Start Small, Dream Big

You don’t need to land a six-figure job on day one. Start by offering your services to startups, small businesses, or non-profits. Build experience by:

  • Automating simple tasks for local businesses.
  • Offering discounted or trial projects to showcase value.
  • Pitching your services to entrepreneurs who need automation but lack technical skills.

Pro Tips

  • Master Your Go-To Tools – Pick 1–2 platforms (like Make or Zapier) and become the expert people turn to.
  • Show, Don’t Tell – Build a portfolio that speaks for itself. Focus on projects that solve real-world problems.
  • Network Like a Pro – Join communities like Makerpad. It’s not just about meeting people—it’s about learning from them too.
  • Start Small, Think Big – Offer pro-bono work or discounted projects to build your reputation. Word-of-mouth is powerful.
  • Keep Learning – No-code evolves fast. Stay on top of new tools and trends to keep your skills sharp.