If you're a brand manager looking to branch out into new and unconventional roles, or just someone who's always wondered what a brand manager could do outside the marketing realm, then this article is for you. We have the inside scoop on the top 6 alternative careers for brand managers.
Are you tired of working tirelessly to build brand awareness and loyalty day in and day out? Do you feel like you've exhausted every creative idea in your arsenal? Well, it might be the time to shake things up and consider a career change.
There are plenty of career paths out there that can utilize your skills and experience as a brand manager, without the endless meetings and the pressures of brand management.
Here are the top 6 alternative career options for brand managers which will utilize your unique skillset while providing a fresh and exciting new challenge:
Keep reading to discover potential job roles, expected income, and how no-code development can help you make a smooth transition.
Ditch the brand guidelines and launch something amazing. As a product marketing manager, you’ll be responsible for analyzing market trends and consumer behavior to ensure your company’s products are always top of mind.
You’ll be the ultimate salesperson, using your creativity and expertise to create compelling product stories and messages.
With your ability to balance creative thinking and analytical insights, you'll be the mastermind behind successful product launches and campaigns.
Earning Potential
The average salary of a product marketing manager is around $52,600 in the UK. However, the earning potential can range between $40,000 - $95,000.
Skills To Develop To Transition To Product Marketing Manager
Product knowledge, Leadership, Sales and marketing, Market analysis, Strategic thinking
Ready to make your mark on the marketing world? Step up and become a marketing director.
You’ll be the ultimate visionary, using your creativity and expertise to develop and execute marketing plans that drive brand awareness, customer engagement, and revenue growth.
With your experience in building powerful brand identities, you'll create campaigns that engage and inspire.
Earning Potential
The average salary for a marketing director in Europe ranges between $75,000 - $122,000.
Skills To Develop To Transition To Marketing Director
Digital marketing, Creativity, Branding, Market research, Knowledge of sales
Become the master of your own destiny, craft innovative business ideas, and bring them to life. For you to be a successful entrepreneur, you must have a deep passion for your work and a drive to make a difference in the world.
You’ll be responsible for everything from product development to marketing to managing finances.
Your branding expertise will come in handy, as you create a unique brand identity and position yourself in the market.
Earning Potential
The average salary for an entrepreneur is around $60,500 per year in the United Kingdom. However, successful entrepreneurs in various industries have the potential to earn much more.
Skills To Develop To Transition To Entrepreneur
Creativity and innovation, Adaptability, Strategic thinking, Financial management, Financial management
Put on your consulting hat and help businesses with their marketing game.
As a marketing consultant, you'll work with a diverse range of clients, using your branding skills to solve their toughest marketing challenges. You'll be the guru of strategy and implementation, guiding businesses to new heights of success.
With your creative thinking and razor-sharp insights, you'll make a big impact in the marketing world - one client at a time.
Earning Potential
The average salary for a marketing consultant is around $59,200 per year in the United Kingdom. The earning potential ranges between $45,000 - 85,000.
Skills To Develop To Transition To Marketing Consultant
Marketing Strategy, Client Management, Interpersonal skills, Sales Funnel Optimization, Problem-solving
Jump into the digital fray and become a digital marketer. You’ll need to optimize the client’s website for search engines, run effective PPC campaigns, and track and analyze website data to ensure your digital marketing efforts are paying off.
You'll use cutting-edge tools and technologies to reach your audience wherever they are - from social media to search engines and beyond.
Earning Potential
The average digital marketer’s salary is $59,639. The potential earning ranges between $42,000 and $72,800.
Skills To Develop To Transition To Digital Marketer
Content marketing, SEO, PPC advertising, Data analysis, Social media and email marketing
Flex your storytelling muscles by becoming a content strategist. You’ll be the ultimate storyteller, using your creativity and expertise to craft content that captures attention, builds trust, and drives conversions.
You’ll need to develop a content strategy that aligns with your client’s business goals and objectives.
From blog posts to social media updates, you'll be the master of messaging, creating a consistent brand voice that shines through in every piece of content.
Earning Potential
The average salary for a content strategist is approximately $54,400 per year. However, salaries can range from $34,400 to $85,200.
Skills To Develop To Transition To Content Strategist
Audience research, Storytelling, Analytical skills, Content planning, SEO
If you're feeling held back by your technical skills but want to explore new career opportunities, no-code development is the answer you've been looking for.
Keep reading to discover how no-code can help you achieve your career goals.
No-code development is a sort of web development that allows you to create websites, web apps, mobile apps, task automation, and much more, without writing a single line of code.
The earning potential can range between $30,000 - $130,000 or even more if you have a strong portfolio and advanced skills.
As brand managers have a tech and creative background, it would be a relatively smooth process. Moreover, appropriate training, guidance, and practice can easily help them to get a hang of no-code development.
Know the basics: Before diving into no-code tools, it's important to have a fair understanding of key concepts such as database design, user experience, graphic design, etc.
Invest in courses or guides: Investing in online courses or certifications is an amazing way to fast-track your learning curve. No-Code Foundations Program can help you re-invent your career by learning tech skills without code.
Foundations program is a 6-week cohort-based program designed to help you re-invent your career by learning tech skills without code.
Get hands-on experience and practice: Try out different no-code platforms and build sample projects to gain practical experience and truly master the tools.
